In order to efficiently carry out the strategy, and 3 – Culture: To streamline the organization and encourage its people. “Therefore a current manager must be fully connected with their surroundings, the universe and with the rapid changes global economy, business realities and technology, maintaining ethical values central to development. Add to this, if we talk about Colombia, the need for boldness in strategy, specializing in risk management, capacity given in extreme situations and the ability to make decisions in the midst of armed conflict. By way of conclusion we can say that the challenge of the current management is huge and starts to design and implement the ideal competitive strategy for the company to keep within the sector where it is located or take it to another industrial sector. Either outcome will depend on the ability of the Management Leader to make your company a productive and competitive. The manager must understand that the speed of change now leaves only the time enough to accommodate it and innovate as a way to go a little further. Because “Innovation” means, as Peter Drucker, see change as an opportunity.

Whoever does not do is simply taken off the market. A proactive manager should be in line with knowledge-based society. It must, I would say, cause and effect of that well-informed and educated society, and global patterns of increasingly sophisticated technology. Therefore, a central concern of a manager-leader is to be cutting edge in science and technology. That means you do not run awaiting information about new developments in these areas, but the search, the found, the knowledge to interpret and, above all, find ways to apply it to your business address. Manage and implement the concepts of intranet, virtual enterprises, electronic commerce, the netmarketing, artificial intelligence and robotics is an assumption without which no one can believe a good administrator and less a Manager-Leader. Insert company in the world is no longer a simple goal, it is mostly a necessity.

This is done only on the basis of good training and education not only of those directly in a business organization, but at all levels. And since change is so rapid, education must be permanent. Today, globally, can not conceive of a managerial role than “Day to Day”, understood as one that provides the solid platform that ensures real improvement and development and allows management fulfills its role of strategic orientation as a manager can not focus solely on thinking long term and ensure that the organization be a success in 50 years, while the results for the year is over are disastrous. Finally, a manager must be sincerely committed to your company (if you will read “Country”), with ethical values (if we understand by a philosophy that ethics has enormous potential for creating value and wealth) and, go even further, with moral values as rectors of all living entities relational behavior, and which, contrary to what many people think, for me are fully compatible with competitiveness, productivity and profitability.