This is called reactivity (engagement)) and is one of the most important statistics in its process of e-mail marketing! For this reason, try to always create contents that are really interesting and useful for its clients and to encourage them to open and click on the content. You can use E-goi to measure outcomes. (3) Clean your list of Distribucioncuando you want to send your newsletter for e-mails disabled or invalid (a typical behavior of spammers) the ISP can penalize and block future shipments. Therefore, it is essential to remove from the list all addresses that will no longer be used (called rejections). If you don’t want to remove them by hand, a platform for e-mail marketing as E-goi makes cleaning soft rejections and hard rejections automatically and also inserts a link where people can click on if you want to be immediately removed from the list. How much cleaner your list, is most appropriate and correct it will be for the ISP and better will be the rate of direct delivery into the Inbox.

(4) Do not send content that could be confused with spam before you send your newsletter, confirm that this will not enable spam filters! Although each filter has its own rules, there are some general rules to follow. Not send newsletters only composed images (should there be a balance between the HTML text and images) Use properly formatted HTML codes (e.g. not the HTML of the news in Word or Photoshop Prepare always make a version alternative e-mail in plain text to verify these points, also can pass your newsletter by the report anti-spam of E-goi, that in addition to automatically create a simple text version)analyzes the content and offers score and tips to improve the result. (5) Certify their senders and servers of e-mail one of the things to which the ISP are more attentive is to the reputation of the server through which you send the newsletter. To have a credible reputation, it is essential to authenticate your server with main e-mail (SPF, SenderID, DKIM and DomainKeys) certifications. This process should be done by the technical managers of your server. If you choose to use a service of e-mail marketing as E-goi, the task is easier since it includes certified servers as well as having the necessary data to make its technical managers configure their servers correctly.

6) Care with the frequency of shipments although people want to receive your newsletter, is possible to find excessive receive one daily by what will mark it as spam. On the other hand, if shipments recently regular (e.g. monthly), these can be forgotten and be considered as spam. Do you have a daily newsletter? Offer the possibility of receiving them less frequently. Do you send them sporadically? Always include a reference Recalling the reason by which receive the e-mail and the date on which were subscribed to the newsletter (E-goi can automatically insert an option in the frequency of shipment stating the reason and date of registration). (7) In the own newsletter, ask recipients to add its sender to the secure address lists even following all these tips, there is always the possibility of some overly aggressive filters to direct your newsletter to spam. For try to solve this problem, always add a phrase clearly visible in the e-mail (eg. logo top) asking recipients to add to its sender in the list of secure addresses. In this way, even if they see that the newsletter was sent by mistake to spam, has a simple way of preventing that to happen again.