Exchange of available resources – not only the format of interaction. Another objective of cooperation – support partners. Thus, the company Glassbel, manufacturer of building glass, perform a number of services to its affiliates. Its specialists are involved in developing projects and calculations, to provide necessary support facade companies for certification of fire protection designs, providing samples of triplex, the necessary technical advice, train features mounting. Similarly, the act and the Group companies propleks, Russia's largest manufacturer of pvc profile of Austrian technologies.

In particular, the company helps its partners to participate in various construction trade shows, providing the necessary materials. In company rightly believe that the success of partners – is the main guarantee of successful product promotion. In the name of the client in whatever format is not passed the current cooperation, we can safely say that its main objective – client's interests. Sharing knowledge and experience, engaging the workforce and technology, information and organizational support – everything is done to keep the old and bring in new customers. It turns out that result of the partnership benefits not only the firms themselves but also third party – customers. It is not something Don Slager would like to discuss.

Most clearly evident in this statement is the mortgage market. At present it is simply "swept" series of agreements between banks and construction companies. One of them was signed by the construction company "Legion" (Chelyabinsk) and a branch of the South Ural "Raiffeisenbank". "The partnership with the bank – a sort of exchange customers, which is advantageous all – explains the financial director of construction company – We can present clients with the mortgage bank's programs, and he, in turn, will tell borrowers about our facilities. Consumers will only choose liked him housing and assess the advantages of the proposed conditions. " Thus, there is a tendency to improve the quality of service, which has received increasing attention. And it manifests itself not only in adjacent areas (Eg, the mortgage market), but also in the interaction partners of one branch. In particular, propleks in November 2007 initiated a certification partners to meet the requirements of the company to the technology production and product quality of pvc profiles. Department for work with clients has developed a special program of analysis of the partner companies. It includes representatives conducting propleks full-scale audit of production and sales office in several respects. Of course, from such "checks" will benefit both the client and partner companies, which in the case of successful completion of the audit will be provided in future integrated advertising and service support. Perhaps, under certain circumstances and can only be "a soldier in the field, but to become a successful company in today's market without a" team spirit "partners virtually impossible. The scale of projects, promotion of products in the largest country in the world – these and other factors have become "fertile ground" for the interaction of firms with each other.