Activation by movement promotes a strong interaction with the visitors with the interactive shop window air touch window, entering new ways of display advertising. Touch screen was yesterday, Touchless is today, the motto of the interactive storefront air touch window. With this type of shop window advertising, it is possible to make digital and interactive content individually and personally. An infrared camera captures the movements of the user and transforms appropriately on the projection screen. Sufficient activation by the movement, the interactive shop window it does not need to be touched. Through this innovative, strong speech, the customer, intensively deals with the brand and combines an experience with her. In this way, the advertising message is not to the playful learned, but also actively absorbed and therefore significantly longer in the memory.

The customer-specific effects can be tailored to perfectly the advertising message or brand are no limits so the fantasy. Virtual Beverage or food tastings can be implemented as well as goal-oriented speech sounds and a variety of Visual effects. It’s the ideal also for virtual competitions among the customers that go along with a raffle. The content is of course an important success criterion, since the desired effect can be achieved only with the right content. Even after closing, you can retrieve information with the digital shop Windows. Wastage are kept as low as possible by the clear determination of target groups. For every advertisers success control is a very important issue, because also the transparency for providing added value to the customer depends.

The interactive shop window is one of the contacts by the infrared camera and can distinguish for example even the gender. Interactive floor projections help to get the interaction of the showcase in the shop. This can one accurately numerous effects and even games through the movement of visitors, and just like the interactive shop window Enable speech. The Cologne production agency LA CONCEPT offers the interactive shop window and the sister company NEWROOM MEDIA creates the desired content. Thus comes the complete solution from a single source. For more information, see la-concept.de /…