The largest source of disappointment of buying a hotel service part of the mismatch between as shown on the web site and experienced in the hotel. This difference or myopia is one of the challenges that must be faced who designed a digital services with physical products company. A real challenge is to overcome distances, find methods of validity of information, to achieve a reliable and successful system. For this reason, hotel reservation services, work together with suppliers of prestige and experience in the field. Another incredible phenomena of Internet that does not escape the tourist issue is the frequency with which Spanish-language reader informs and relies on a travel blog to make decisions. Without a doubt, a challenge to the generators of content in this transitional stage where is not known yet, what will be the fate of all these digital endeavors. Some of the advantages that keep these above conventional ones are: More information and more selective.

The proliferation of digital content pushes to the deepening and specialization, which allows more specific advertising campaigns more objective information since it dispenses with an operator by the company in the case of the category of hotel search autonomy; the web site user is who directs the search according to your criteria greater interest on the part of the user due to the specificity of the digital medium greater focus; the Internet user is this more often pervaded in what makes users of other means comfort and speed; gain of time. A condition which meant the starting point of the convenience of a digital takeoff with commercial profile, is still an advantage automation and depersonalization of tourist services in the web tends to be an advantage for some and one disadvantage to others who relate to the absence or scarcity of personal treatment with distrust, which hinders the relationship clientel. It remains to be seen now, which they will be the directions which they adopt the tourist services in the immeasurable Internet companies.