A startup company startup company or start-up is a business with a limited operating history, but with high growth potential, are generally companies from the world of entrepreneurship, or entrepreneurial companies to raise contributing positively to the development of their countries and of themselves, to promote practices associated with innovation, technology development, quality jobs, better distribution of wealth, and so on. They are often confused with SMEs and MSMEs, but these companies have a differentiating factor with respect to the classical market companies and thus fall into a different categorization associated with the new economy very closely tied to the decline of the races with Entrepreneurship Wired and life. The startup usually begin as a creative business idea, next step is to add distinction to this idea through innovation, to finally start the business.Clearly the fast-growing businesses are a critical component of the startup, these small companies to attract angel investors and smart money capital to new companies with investments not very high compared to large projects. The startups are distinguished by their risk and big rewards thanks to the scalability of your business exponentially. That is, have a low implementation cost, higher risk and feedback from the potential investment more attractive. Here is the business angel investors, is betting that small investments in several companies Start-Up alluding that there is a high probability that any of the thriving business break out from the rest and can scale exponentially.Then the startup that achieved their first successes in a short time and exceeded the “valley of death”, are typically more scalable than an established business, in the sense that they have a potential to grow rapidly with limited investment of capital, labor or environmental conditions and sailing business niches unexplored and its differentiation from the rest of the market will be relevant. To achieve high scalability is necessary to create a high return on investment, which is why these companies have to take into account different environmental conditions and future projections, strategies to bring their innovative business entry barriers to the potential competition and thus give greater certainty to investors.Importantly, establishing a fruitful link between entrepreneur and investor, which is based on trust between both, so it is good to promote forums for dialogue to increase the relationship with honesty and respect ties between the parties, from the start the Elevator Pitch to the culminating moment of entering the market with the new business.