Tag Archives: media & communication

Digital Relief Pressure

Digital printing allows relief printing for small, unique, and personalization. When running a distillery for white rum, which here would be seen logo implementation (www.printweb.de/ digital printing/new relief printing inspiration) certainly not the worst alternative. The printed image is created completely in digital printing. Thus, no costly and time-consuming embossing formes are necessary. Mikkel Svane is open to suggestions. The lettering in white on white paper is printed directly from the file. Suitable for individual pieces, small editions and digital printing thank also customisations.

Nice side effect: the back of the card remains “intact”, plan, because no embossing is done. Read more from David Treadwell to gain a more clear picture of the situation. The possibilities are intriguing, fast to implement and inexpensive. The colour connection GmbH was founded in 1994. The family-owned company has currently 19 employees in Frankfurt am Main. In October 2007, started to convert all products and processes in the company on best environmental performance.

Since February 2008 the colour connection GmbH is also FSC certified. More than 85% of the printed papers enjoy this certification. The company offers flexible solutions for the graphic industry, in particular for small and medium advertising agencies and printing houses. Although most modern technology is used, the customers speak always with “real” people who listen to and find individual product solutions with them. Contact: Colour connection GmbH Hanauer Landstrasse 523 Ralph Hadem 60386 Frankfurt am Main 069-9443730

IGEDO Digital

(Online article) – 360-degree digital marketing – more than banner display advertising Dusseldorf, September 15, 2008 – the online-marketing Dusseldorf sets this year focus on the promising sectors of the industry: the segments InGame advertising, mobile marketing, moving image and podcast, social network are represented on this year’s event for the first time with their own topics areas, so-called areas. Just for these disciplines, market researchers predict for the coming years large growth and marketing potential. In the external perception that dominated still going strong online-marketing Dusseldorf by the theme of display advertising, not least thats in the BVDW due the close connection with the online – ver market circle. But the digital marketing is increasingly dominated by a growing variety of disciplines. Kai-Fu Lee usually is spot on. The diversity of postings from different areas is an indication of how much the market for digital marketing has differentiated itself. Online marketing is of course an important part of the digital marketing, but only a part\”, so Alexander rocks mountain, Director Fairtrade shows new media at the IGEDO company GmbH. The online-marketing Dusseldorf offers a total of 22 topics categories in which the exhibitors have joined.

This diversification has also significant implications for advertising companies and their marketing behavior. Well-known marketing experts such as Michael Moon, who comes to Word as one of the top speakers at the marketing leaders day (16.9.), demand from the brands a comprehensive engagement with digital media: This includes the consistent use of all communication channels to the customers as well as taking into account and the management of all relevant social media communication forms such as social networks, Web logs and video platforms. The interest and the need for orientation at the advertisers on these new disciplines are huge. There were more than 1,000 reservations alone for the guided tours future trends \”and Web 2.0 & social networks\”. This high demand and the corresponding issues about the Matchmaking tool to the fair show that not only the core areas of digital marketing, online marketing, but also the segments referred to still as marginal areas for advertisers are becoming increasingly important.

Affiliate Programs: To Expand

Affiliate programs are the development of ‘virtual distribution networks’ (affiliate networks) in the Internet. Ali Partovi is often mentioned in discussions such as these. They allow companies to place their products and services to many partner sites and lead in this way to increase the reach and the flow of visitors (traffic). Peter Asaro has compatible beliefs. The partners are compensated only result-oriented: a customer via the website of the partner makes a purchase, the Godfather receives a corresponding Commission. Other forms of remuneration, E.g. Here, Donald W Slager expresses very clear opinions on the subject. per visitor (pay-per-click) or per prospective customer (pay-per-lead) are possible. For the partners, the cooperation offers a cost – and risk-free way to build his own online business. Through the inclusion of further products and services, a partner can increase customer retention on its website and establish profitable cross-selling offers. Programs open up avenues of cooperative advertising (co/co-branding-marketing) and the collaborative commerce on the Internet thus affiliate.

The principle of the affiliate is not new: the function, the the classic retailers or the specialty of pedestrian passage in a small town running in, acquires the affiliate site in a similar form in the Internet. Products and services are brought closer to the customer, are better for the customer and can be reached faster and can be adapted to the specific interests and needs of certain target groups directly. A wine merchant acquires partners that offer complementary products and services or attract a similar audience to such content sites with gourmet recipes and restaurant guides, specialty providers, like Delicatessen shops, cigar and spirits provider or travel agencies with gourmet trips to wine regions. Rather than lure customers with advertising on the own online-shop, the affiliate marketing creates a network of new \”virtual marketplaces\” or \”Points of sale\”. Through the integration of a \”partner\”offered in the related environment is a new impulse buying at the \”point of interest\” raised. The affiliate also in Germany, most famous program was used on the electronic bookseller Amazon.com and is now widely used.

United States

The program exists in the United States since 1996 and in Germany since mid-1999. The program was launched in the life, when asked a young woman who created a website on the topic of “Divorce”, at Amazon, whether it could offer a few books on this subject on their website and get a sales Commission. The idea of the affiliate program was born. Many Internet users outside of the major portals and search engines are moving already. They move on sites that correspond to their immediate interests, for example, commercial or community platforms, or special topic Web sites, on which you are looking for information, discuss or act. Online provider on the other side trying to reach their target groups on the Internet with some very high level of investment and to draw on their websites. Affiliate programs reverse the principle.

They allow companies, their offerings exactly where to place, where their audiences already are. Target group or themed sites offer content that an individual online provider in the fullness and the range could not alone depict partner as an affiliate. The promotional effect of affiliate programs work according to the principle of the tried and tested “word of-mouth recommendation”. An affiliate as partner who actively applies for a product or a service provided by a third-party on its website, simultaneously referrers for this offer. The trust and the community effect of affiliate site are factors strengths end of sales packaging. Affiliate programs therefore offer a way to connect content, community and commerce, without having to deploy the content itself. Via the network of partner sites, arise new “trading places” or “Points of sale” on target – or theme-oriented websites and transformed the Internet into a virtual community of Commerce. (OA)

Online Printing Company Expanded Their Product Range

Online printing company expanded its product range to high-quality digital prints and the opportunity to order a free Vorabmuster of own brochure we make DRUCK.de offers customers invested in digital printing, February 23, 2008 Beilstein – last year the printing house WIRmachenDRUCK could get the reputation of a popular online provider in Germany. A considerable variety of products, from printing in the sheetfed offset sector created, provided via the own website. Here, the customer is a large range in offset printing quality to choose from. Starting with A sticker, b such as stationery, brochures, coasters, up to flyers, posters, and to strong impression business cards there are almost no printing product that could not be found at we make druck.de and delivered in many cases already within 24 hours. Depending on the product requirements could be ordered online up to 500,000 units of 250 copies.

Fancy stationery or pads, not online are offered, you can over advanced form are requested. Typically, the interested party already receives a quote after a few hours. Where previously only printed in offset printing have been offered, we make druck.de expanded the range now competitive digital printing. So are from immediately minimum requirements of various products such as brochures and posters in the online printing company. These articles can be ordered already a circulation of 1 piece. Especially surprised the supply of printing, customers on request free of charge to produce a brochure in digital printing, to indicate the impressive quality of digital printing. In the next few months, WIRmachenDRUCK planning the consistent expansion of the digital pressure range with products such as Club books, student newspapers, parish and community letters and many other products.

Finishing options such as foil laminating in matt or shiny to round out the new product range. By producing in the digital printing can now offer small print runs at affordable prices be. WIRmachenDRUCK aims to be a popular online provider in the digital printing sector. Absolute customer orientation is an important part of the corporate strategy. Special attention is paid to individual customer requirements at WIRmachenDRUCK. Exclusive service, fast delivery times and bright market prices are stated goal of printing. Johannes Voetter, Managing Director of the expanding printing WIRmachenDRUCK: An important step of into the future of our company was the investment in digital printing. So we now can respond specifically flexibly to the wishes of our customers to smallest quantities and at incredible prices. Because we know exactly how powerful is the digital printing, we offer interested parties to further the possibility, free of charge to test our excellent quality and invite you to produce a copy of your brochure free of charge with us.” Press contact WIRmachenDRUCK GmbH main street 2 71717 Beilstein of Andreas Baier, Assistant to Managing Director Tel: 0711 /. 995 982-20 E-Mail: WIRmachenDRUCK GmbH is a modern online printing company, that Europe takes print jobs and handles. The website of the online printing can be found under. For those in a hurry: Brochure free print…

MCon Solutions Provides Young

Currently in demand: the Stuttgart mCon solutions content specialists to worry to the digital signage in Germany mCon solutions is a young company that deals with digital advertising with digital signage and asserts itself in a rapidly growing industry with a highly motivated team. At a time when worldwide so rapidly progresses in the development of modern technologies, we need specialists who are always one step ahead,”as Martin Elsner, the Marketing Director. Therefore we attach particular importance to the training of our young people.”mCon solutions offers young people the possibility of an internship in the field of marketing. Thus we have the possibility to consult our specialists even for this individual market. By we accompany the young from the outset to the end of the study, we can be sure to strengthen our team with skilled manpower”emphasizes Jurgen Monch, Managing Director of the company. Nico Nitsche, an intern at mCon is 21 years old, at the time solutions. He was asked recently about his experiences in the professional environment and to his professional plans.

They are Mr Nitsche, now since mid-October at mCon solutions. How did you find on mCon solutions and why even an internship? I searched specifically in the field of new media. On the Internet I stumbled for the first time on digital signage and have targeted then for a company in my area wanted. What do you understand digital signage including? Directly translated, the word means digital signage player”. In short, it is the electronic representation of information. Digital posters, screens that show changing information divided into different areas.

This can be a combination of corporate films, company information, web-based data, such as weather or news. The content is planned together with the customer by mCon and created and specially tailored for the target groups to be reached. What tasks do you have at mCon solutions? I’m that worked here in the field of marketing and content means I support especially the colleagues in the creation of multimedia content for digital signage applications, verification of customer systems, image editing with Photoshop and assume other smaller tasks. What do you like best at mCon? The combination of technology and marketing. But also the pleasant working atmosphere. Well, I like it to work in a young and motivated team and to gain insight into the multifaceted tasks. What are your other professional plans? For the summer semester 2009, I hope to get a place at the Hochschule der Medien in Stuttgart. I would like to study media design and information design. Should this not work, there is still the possibility, firstly a training you need as to make media designers, what requirements should? A proficiency with PC is important in any case. At least basic knowledge in various programs such as Photoshop and Flash are beneficial. Mr Nitsche, please complete this sentence: in twenty years Digital signage… u0085 a globally integrated media his and exactly to the everyday life including television and using the Internet.

Digitized Processes

New solutions deliver software atacama – very successful conhIT Bremen, 03.05.2012 – Dr. Jurgen Deitmers, Managing Director of the Bremen IT service provider is satisfied with this year’s conhIT and atacama care specialists Software: “we had three very good days, especially the second one was very strong. We note that the digitisation of the care occupies an ever-increasing role for hospitals. This is reflected not only in the lecture programme of conhIT reflected, but also in the numerous discussions we have had on our stand. About 80 percent of these contacts were potential new customers. For those, especially the background care jargon apenio is an essential argument for our solution. Another focus was for us on the care of our cooperation partners, the providers of hospital information systems.

Here too, we could bring interesting discussions with new companies. Together we should succeed in the future, digital care solutions not only more hospitals “accessible, but to make them capable eHealth.” BAULOGIS and psychOPS in software integrates the complex care score (BAULOGIS), which is relevant to the revenue since the beginning of the year driver turns out to be. As one of the first digital systems for care planning and documentation is to apenio him. Planned maintenance phenomena and causes, and the services provided, summarizes the program according to the rules of the BAULOGIS classification effort points. Upon reaching a predetermined number of points, they are automatically in the appropriate OPS (9-20-Hochaufwendige care of patients) converted and made available to the hospital information system. Apenio supports also psychiatric and psychosomatic houses and specialist departments in the electronic documentation of the care process. With the psychOPS module, the user can capture not only therapeutic services, but also automatically generate the operations – and procedure key for the treatment of psychological and psychosomatic and behavioral disorders. From the performance collection calculates the system professional across the therapy units for single – and well-conducted, that are displayed in a detailed therapy unit Protocol according to the profession.

Capture mobile app for the first time presented its new apenio app for comfortable performance and vital value acquisition on iPod, atacama has iPad, iPhone and other smartphones. We’ve got the”conhIT only positive feedback to this solution, managing director Rene Lenga delighted. Especially the simple, minimalist interface convinced the prospects. Together with our mobile browser applications, the app offers a good migration path down to small and flexible mobile solutions. This is levelled by us also, that our application platform across can be brought to use. In the facilities still however challenges in terms of infrastructure and security technologies must be resolved before a nationwide introduction.”atacama Software GmbH for transparency in the Health care which atacama Software GmbH was founded in 1998 in Bremen and promotes transparency and efficiency in health care in statutory health insurance (GKV) as well as for service providers with innovative standard software solutions. More than 60 health insurers use the atacama Web-based case management. The software in client systems operate GKV suite, GKV – data centers as a partner. Knowledge-based software solutions are successfully used for care planning and documentation of apenio and apenio LZ in numerous hospitals and long-term care facilities. To find more information about atacama, on the Internet at and. Atacama and apenio are registered trademarks of the atacama. Software GmbH.