In addition, the channels of social media come for quite some time. Communicate I online or offline? When does it make sense to which instrument? What are the requirements have the media representatives to the respective instrument? In which frequency they use? What the media is interested in what information and how do I do that? The answer to these questions is not flat rate possible. Rather, the responses based on a sound communication strategy must be given. In many cases, the way the media is but not the appropriate. Association members are much more informed Association media such as newsletters, member magazine and the Association website. In the event of the confidentiality of content through personal writing communicated the with the good old post, by E-mail or in an enclosed area of the Association website. Read more from Pete Cashmore to gain a more clear picture of the situation. Also Member meetings are always seen from the point of view of Public Relations and should be used. As for Member communications similarly unfortunately much too often criminally neglected internal communication with the Association’s own employees.
The parliamentary evening is a classic of the Association-PR to communicate with decision makers from the political sphere. Something more intimate conversations with the respective working parties of the parliamentary groups are an alternative. Click Paul Daversa to learn more. Instruments to increase the level of awareness are public events or information stands in pedestrian zones. The image of an association can be positively affected, for example, through targeted sponsorship actions. And last but not least these examples remind still in the power of the Visual. An image is often more than a thousand words.
On the targeted use of the instruments, it comes on now you are sure: I know all these things! Right. No secret is Public Relations. It comes on the plan – and meaningful use to the Available instruments. What PR activities in individual cases are to be implemented, depends primarily by two things: the objectives to be achieved, and the resources that are available.