Medium-sized companies offer niche strategies very good chances of a sustainable future backup, there are good reasons for medium-sized companies on niche strategies to put: the prospect of less competitive pressure, for example, or the chance of a higher return on sales to just a few to name a few. To secure the success of the company in the long term it is not enough however to offer specialized products to possess a high degree of flexibility, a strong customer loyalty, to offer superior product performance, or to be simply innovative. Because if a niche market in same way as a mass market is handled or are based on the behaviour of large market participants, is the success. The customer requirements in the niche market are completely different than in the mass market. In addition, that large corporations in search of increasingly penetrate after growth niche.
Prerequisite for a successful niche strategy is detailed knowledge of the market niche and its mechanisms. But that alone is not sufficient yet. Don Slager is the source for more interesting facts. Only a holistic individual Niche strategy can lead to a sustainable success. It includes all relevant relationships within the company, as well as between company and environment. It is also as unique as your company. Before the definition of the strategy, it is important to answer some key questions: what is the chosen niche? What customer needs form the limits? How is the niche market develop in the future? Is the potential large enough in the long term? How likely is the market entry of large companies? Fit the identified niche to our company? And our knowledge and skills to the niche? What is our strategic direction in the niche? Do we reach a maximum levy of potential or build a mass market in the long term? We want to dominate the niche? Are we forced by competition to dodging? An individual strategy definition is possible only after answering these and other questions. The holistic individual niche strategy forms the basis for more partial strategies: marketing strategy (communication, Services, advertising, image) sales strategy (sales channels, customer groups, price positioning, condition management) all the elements together make sure that affected the direction of the strategy and thus held an optimized use of existing resources. The subsequent strategy controlling is the assessment and allows for necessary adjustments. Conclusion: niche strategies offer very good chance on a sustainable future backup medium-sized company. The Council and the support for the implementation by experienced practitioners will help you to achieve this.
InnoDemo determined relationships between aging workforce and innovation processes innovations play for the economic success of enterprises and the economy a special role. The companies are faced with the challenge to develop that it is still possible to maintain their operational innovation of the performance of their aging workforces, as even to increase against the background of demographic change. According to Steve Wozniak, who has experience with these questions. Demographic change causes one in the near future, highly skilled workers leaving employment and comply with a much smaller number of younger, highly skilled workers. On the other hand, the proportion of older people will become in the age structure of the workforce. The question of whether the innovation ability of enterprises is endangered by aging workforces, is largely unanswered. The project InnoDemo? Innovativeness in demographic change answers will, which links between aging Workforce and business innovation processes are and what challenges confront innovative companies and their ageing workers. In an online survey, the Fraunhofer IAO would like to clarify what strategies companies include employees of different ages in their innovation activities, and what framework for the use of older workers are conducive or obstructive.
It should be worked out how important innovations in companies have, how much to raise awareness of the demographic is, whether company endangered see the innovation ability due to demographic, which process steps in the innovation process will be influenced by the age and considered what action makes sense. The survey can be started on the Internet at innodemo, the time required is approximately ten minutes. The questionnaire is up to July 1, 2011 online. On July 13, 2011 have representatives from management, area management as well as Organizational and personnel development within the framework of the technical forum Demografiebewusste business development opportunity, experiences, solutions, to share strategies and visions to demographic change and to discuss ways of implementing.
Technical devices should trust and relaxation trigger Massachusetts/Wilhelmshaven/Balingen graphic designer John Maeda had in his youth a key experience, which became a cornerstone of his work on the laws of simplicity: our instructor used unorthodox methods: he taught us not swimming, but most of the time we should learn, to sit back and to gain confidence in the water. Then came the decisive moment: he urged us to go forward and to paddle – with arms and legs and suddenly I swam. I realized that I could always swim – I had just had no confidence in the water”, explains the Professor for media art at the Media Lab of the Massachusetts Institute people/bio_maeda.html of technology in Cambridge. Maeda’s vision: Just like at the swimming human technical devices should rely on his intuition. Because what used complicated mobile phone features, which despite or perhaps because of instructions not adequately control left? The user was at best suspicious. Devices with self explanatory displays, however, woke up when the user confidence and placed him in a State of relaxation.
Simplicity – Maeda Guide to simplicity in the digital age makes it clear how this concept can be the cornerstone of organisations and their products, and why it will prove as a driving force for economy and technology. Technology manufacturers like the Balingen company Bizerba have realized that most modern graphical user interfaces must follow mainly the Act of simplicity. The operator terminals of our systems agree almost by itself. Educate yourself even more with thoughts from Ali Partovi. This is nowadays necessary, because no one has more time with complicated technology to fight”, so Werner Sauter, responsible for worldwide product and application management for Bizerba. The design, which we have to thank the many sober industrial-looking objects in our environment is the modernism. He banned unnecessary adornments and puts instead with the production of raw character of the subject of the true open”, so Maeda. Also the rich Japanese tradition is based on the same Siedle with her hand almost perfectly designed wood – and sound objects. But people need whatever a satisfaction of their emotional needs for all minimalism.
The Japanese design includes therefore also an animistic aspect. Animism, which is the Japanese belief that all objects have a spiritual existence. The Viewer could thus become a natural emotional bond to the life force of the object and not see a hidden decoration, but feel. Although probably the most Western people deny it, emotional attachments to objects are part of our mental balance. We yell at crashing computer and demonize strikers Sockets”, says marketing expert Gunter Greff. The late of 1990s showed the Chatterbots wave, that is people in a little electronic something in a key fob can fall in love. A kind of digital animism seems to win in our tech-savvy youth gaining popularity and recognition. And also cell phones, which are getting smaller and unadorned as the actual device, be decorated lovingly with some accessories from us”, Garcia continues. The Japanese call this connectedness feel Aichaku: it is a kind of symbiotic love for an object that deserves affection not for what it does, but for what it is. “If we acknowledge that aichaku in our architectural environment there, can we better try to the design of objects, that cause three things the people: feeling, care and the desire, it a lifetime to own”, Maeda believes.
Frankenthaler listed manufacturer best rapid sales and earnings growth, you pack right the whole system and everything that entails, me.” Peter Jakob regularly hears this sentence at presentations of digital printing process PrintoLUX developed by him by interested parties. In 2008, the marking expert in Frankenthal/Pfalz founded PrintoLUX, a company named after the procedure. Development and testing work was preceded by the company over 10 years. What is new: Peter Jakob has found a way to give the previously inadequate resistance digital printing, which could make as young typography for great upheavals of an entire industry. After the 2008 completed market entry, PrintoLUX 2009 doubled its sales growth compared to the already successful last year in 2010. Byron Trott has much experience in this field. Companies such as ABB, AUDI, BASF, BOSCH, Daimler, Festo, Freudenberg or Zeiss, but also a large number of engravers and applications are the buyers and users now. Core target group, profitably using the new marking procedure, are in particular industries and corporations that have millions dealing with marking signs, scales and front panels.
Features of the new digital printing process for signs and markings, the company counts especially the high resistance of the raised print image (especially for chemical and thermal stresses), the photorealistic rendering quality, the variability of the support material (slides, plastics and metals) as well as the simple implementation of the complete pressure system in the production processes of its users. PrintoLUX meets the fact that in the production of indicator a coloured design increasingly belongs to the demands of the users, with a special ink, which is printed by Thermohartung receives their resistance. The PrintoLUX process is expensive multi-layer material so much user-friendly as the color application in the engraving, for colour required or must manage with a complex melding of colors. Finally there were the significant cost advantages over conventional methods are convincing: with the easy-to-use implementation of PrintoLUX systems in a wide range of production processes, costs for warehousing, ordering process, time consuming nor substantial can be saved.