Tag Archives: advertising & pr

Promotional Products Online – Help In Planning

Interesting facts about the world of promotional products and giveaways if you want to be successful with your company, then is a way to get around not an advertising campaign. An advertising campaign can make a difference because you ensure in this way very quickly, that awareness, as well as the popularity of your company, your products and brands, as well as service improves, which has as a result that even the sales of your products get. To improve the sales of your company and achieve many more practical goals. Filed under: Darcy Stacom. But the campaign needs to be planned intensive, so it really is a great success. Therefore, it can be a very good idea to plan the promotional items online. A good choice of advertiser gifts that will be staying in the campaign is especially important if you have developed a new product, a new service, or a new brand with your company, and you want to publish this new product on the market, which is so highly competitive at the present time, because new products have always the problem. that they are unknown in once, and can thus not very well sell themselves. Unfortunately all products share this problem, no matter how good is the gap in the market that provided the product based, or how brilliant the idea behind the product may be.

Therefore, the campaign is very important, and can cause a significant advantage to plan promotional items online. Because the Internet is a fabulous source of information of all kinds, which can be also then very valuable when it comes to make a successful advertising campaign, which affects all potential customers and clients in an instant and enthusiastic for the products and brand of your company. Also for not very many information about the possible giveaways that you can place in your campaign on the Internet. Please visit Andrew Schroepfer if you seek more information. You also see what gifts are best suitable for which target group, and detailed information about how you can make a specific gift, and what alternatives for a gift. Brings yet to plan promotional products online continue so all potential providers for a specific article and can compare directly from what source you can purchase a means to save as much money the best advantages over planning without the Internet, can be found. In addition, there are many websites where you can make a direct comparison between vendors or even between the different promotional gifts, so you quickly can locate the right giveaway for your company. You can make enquiries where you write what you need, and the provider will log in to you and make you a personal offer.

Last but not least for this reason, it is very popular to plan advertising articles and online fashion at many companies. It many more benefits from this method that you absolutely should use to your advantage. Therefore you should revert, if you are planning an advertising campaign the next time be sure on the Internet as a source for information and offers. So you not only save Money, but make your marketing campaign a huge success. Oliver Smith

Public Relations

PR can and must never be an end in itself. Publicity must always focus on the overall objectives of the Association. It is basically: first of all, the objectives must be clearly defined. Until then, you can decide whether and which measures can support the achievement of these objectives in the area of Public Relations. A comparative picture of antiquity illustrates this principle. The Commander, Hannibal had quite sure isn’t in mind, to do something with elephants. Rather, his goal was to March to Rome.

Only after this goal was set, he decided to lead his famous battle elephants over the Alps to achieve this goal. “We should organise. again a parliamentary evening” why and for what? “because we have had no more long and PR moderately must do anything”is not the correct dialog in the Communications Department of an association so very sure. Of course, a professional, serious and continuous public relations requires the use of resources in terms of time, manpower and also financial resources. Alone for this reason each responsible manager of the Association will present himself the question, as the use of these resources is to justify and explain. What is the added value of Public Relations for the Federation as a whole and for each individual Member? Added value of Public Relations for the Association and members consider we exemplary three objectives of modern societies: perceived as innovative service providers to be, which offers a real added value to its members and makes them satisfied with its services. Keyword member satisfaction. New members to win to take a position that allows you to influence decisions in public and in the private room. What can public work in Provide tracking these objectives? Contribute to serious, open and where appropriate also self-critical communication can increase member satisfaction. This applies to the Association internal as well as for external communication.

Also Member

In addition, the channels of social media come for quite some time. Communicate I online or offline? When does it make sense to which instrument? What are the requirements have the media representatives to the respective instrument? In which frequency they use? What the media is interested in what information and how do I do that? The answer to these questions is not flat rate possible. Rather, the responses based on a sound communication strategy must be given. In many cases, the way the media is but not the appropriate. Association members are much more informed Association media such as newsletters, member magazine and the Association website. In the event of the confidentiality of content through personal writing communicated the with the good old post, by E-mail or in an enclosed area of the Association website. Read more from Pete Cashmore to gain a more clear picture of the situation. Also Member meetings are always seen from the point of view of Public Relations and should be used. As for Member communications similarly unfortunately much too often criminally neglected internal communication with the Association’s own employees.

The parliamentary evening is a classic of the Association-PR to communicate with decision makers from the political sphere. Something more intimate conversations with the respective working parties of the parliamentary groups are an alternative. Instruments to increase the level of awareness are public events or information stands in pedestrian zones. The image of an association can be positively affected, for example, through targeted sponsorship actions. And last but not least these examples remind still in the power of the Visual. An image is often more than a thousand words.

On the targeted use of the instruments, it comes on now you are sure: I know all these things! Right. No secret is Public Relations. It comes on the plan – and meaningful use to the Available instruments. What PR activities in individual cases are to be implemented, depends primarily by two things: the objectives to be achieved, and the resources that are available.

Digital Printing

Digital printing is a form of economic pressure advantage of digital printing is the economy for small and very small quantities. The digital press also increasingly faster (currently up to over 100 pages per minute), which competes with other quick pressure techniques such as screen printing or offset printing. Get all the facts and insights with Samsung, another great source of information. Thus, all print objects are produced by stationery to business cards with small print runs in the digital printing. Personalized invitations, greeting cards, labels are handy to print only in digital printing. Books are digitally printed in small editions (“books on demand”). Booming through the digital cameras that printing photos, photo books, etc. These images are all manufactured in the digital printing with some highly specialized digital printing machine. We use digital printing machines for large format printing.

They deliver within a short time large format prints, which are up to three years UV stable, thanks to the used UV ink. Combining economic on the one hand to be with other printing methods how on the other hand visually appealing intensive printing results. As digital files be used as a print file, allow for simple graphics develop user-friendly editors that simply allow the creation of designs each lay. Our digital printing is the company XEROX partner. Whether black and white or colour. We are convinced of the quality, stability, stability and the very good performance of these machines. If you want to see our production live like to come with us convince us of our print examples.

Main Tel

The Leistungegeber should provide most definitely to win the favor of the clients added value. Steve Wozniak gathered all the information. 2. the appearance of the second important success factor in personal service providers is the appearance (corporate design). This area is allocated to the operational marketing and includes all presentations of the company to the outside. Consistency is important, the total package must be consistent. Website, brochures, posters, flyers, business cards etc. should have the same design, with a distinctive logo.

The background is that promise of the service provider, in terms of quality and performance, to transport with the help of the appearance and to build such a distinctive image. It is of great importance in the appearance communicates only what also makes the service provider and embodies. There are numerous examples of entrepreneurs who seem pompous and covered, and in truth offer only interchangeable 0815. Back to burnish a such image is time consuming and costly. The right appearance helps to build a distinctive brand in the long term and to place them in the minds of the audience. 3.

services in the past – references due to the fact that just no thing good in the heart of the business relationship, the potential interested party wants to of course he know what for Gets his money. How can a personal service providers do this now? The one way would be to go in advance and subject to make the remuneration of the success. The other, very many simpler variant, is to let speak already accomplished services for themselves. A positive reference (lat. refere = bring, carry back) a satisfied customer, enhances the credibility in the eyes of the interested party. Normally, no customer wants to take a risk and know exactly what he is getting into. References speak for themselves, and thus increase the probability to win orders and customers because the trust is created. Konrad Stromeyer strategy marketing consulting Uhlandstrasse 1 97475 Zeil am Main Tel.: 09524 / 300 688 email: web:

Department Software

What makes successful signage systems digital? It all depends on the content”describes Managing Director Jurgen Monch the philosophy of the mCon solutions. As digital signage complete supplier, the Stuttgart-based company provides all the ingredients for a successful digital Intormations and advertising system from the software to the communications concept with graphics and animation to the regular update service content. Individual hardware requirements are defined and mediated through certified partners to the customer for any digital signage project. Content, software and media technology, the focus is on the content of a digital signage solution: the customer receives from us a digital communications solution that always pursues the real goal of the system, namely communication with the Viewer: the hardware via the customized software up to the regular updating of the content we provide from beginning of end for a successful project. f the matter here. Because finally the viewer cares not for hardware or software of information and advertising medium, but for his benefit, who conveyed to him the content of the info screens.

Specialists from the relevant Department create the effect-optimized and targeted content for the customers”. Round packages of m.con m.con solutions relies mostly on the digital signage software from in-house. M is a standard software available easily on the customer’s requirements the adaptable content specialists from Stuttgart and runs on commercially available standard PCs. From the standard presentation until to the special solution which is range of customers wide-ranging mCon offers currently, but no industry solution over 500 current digital signage systems a standard software with high potential for customization. In addition to numerous Infotainment installations for banks and savings banks, medium-sized and large companies mCon solutions with the digital signage software m provides also special solutions, such as for example an electronic cord monitoring Production processes, or a Flash-based room booking system; and interesting monthly rates for customers. Press contact: mCon Sol tuten production Ltd & co. KG Martin m stone Jaya road 45 70469 Stuttgart phone: + 49 711 / 2535979-63 fax: + 49 711 / 2535979-69 E-Mail:

Interactive Shop Windows

Activation by movement promotes a strong interaction with the visitors with the interactive shop window air touch window, entering new ways of display advertising. Touch screen was yesterday, Touchless is today, the motto of the interactive storefront air touch window. With this type of shop window advertising, it is possible to make digital and interactive content individually and personally. An infrared camera captures the movements of the user and transforms appropriately on the projection screen. Sufficient activation by the movement, the interactive shop window it does not need to be touched. Through this innovative, strong speech, the customer, intensively deals with the brand and combines an experience with her. In this way, the advertising message is not to the playful learned, but also actively absorbed and therefore significantly longer in the memory.

The customer-specific effects can be tailored to perfectly the advertising message or brand are no limits so the fantasy. Virtual Beverage or food tastings can be implemented as well as goal-oriented speech sounds and a variety of Visual effects. It’s the ideal also for virtual competitions among the customers that go along with a raffle. The content is of course an important success criterion, since the desired effect can be achieved only with the right content. Even after closing, you can retrieve information with the digital shop Windows. Wastage are kept as low as possible by the clear determination of target groups. For every advertisers success control is a very important issue, because also the transparency for providing added value to the customer depends.

The interactive shop window is one of the contacts by the infrared camera and can distinguish for example even the gender. Interactive floor projections help to get the interaction of the showcase in the shop. This can one accurately numerous effects and even games through the movement of visitors, and just like the interactive shop window Enable speech. The Cologne production agency LA CONCEPT offers the interactive shop window and the sister company NEWROOM MEDIA creates the desired content. Thus comes the complete solution from a single source. For more information, see la-concept.de /…

Digital Booth Components

Interactive booth components for which international trade fair viscom 2010 viscom 2010 is the international trade fair for Visual communication which will take place from 4th November 06, 2010 at the Messe Frankfurt am Main. Marketing decision makers, as well as craftsmen and creative meet at the leading trade show to see the latest developments and the latest technologies. All areas of Visual communication are covered by the new three-way split of the fair in technology and processes, as well as marketing, media and applications and design and design. So, a wide range of Europe’s industry gathering number one can be presented. Viscom 2010 is a decisive trade fair on new customers and business contacts are established for the sector. So, the visitor center is an important success factor to present the own services and products in the industry. The combination of classic applications and digital signage, the selection of the correct stand items is a key success factor for the trade fair participation. To broaden your perception, visit Code.org.

LA CONCEPT digital booth components offer the Way in all three areas of the fair of the own range of target groups and professionally to present. So, a connection can be created also in the booth between classical presentation systems and digital elements. The Cologne company LA CONCEPT here also offers a number of other presentation systems such as trade fair walls, rollup display and counter systems in addition to the classic trade fair systems. By combining with screens and terminal systems, these systems provide the ideal combination of digital components and presentation systems. The screens can be incorporated into the trade fair walls or counters partially seamlessly so obtained from the combination of printed information and moving images high advertising contacts. The terminal systems can be integrated with the flexible design in the exhibition stand concept. Kiosks can be used even with low footprint in combination with brochure stands to make the valuable exhibition space. Due to the different design can the terminal systems be established individually. In contrast to the screens, the terminal systems can be operated either via touch screen but also about a keyboard with trackball. So, the contents can be individually retrieved and presented. Get more information at digital kommunikation.html


UV printing digital printing on transparencies and all conceivable rigid Palttenmedien a modern technology to digital prints on almost all conceivable surfaces such as window glass, Plexiglas, metal plates, ALU, adhesive and non-adhesive tapes, tiles and much more is the UV digital print technology. Digital printing is how familiar directly from an image editing program and is processed by a RIP program in resolution and quality for the appropriate print media and sent directly to the digital printer. The printer prints the UV ink with the desired motif on the surface of the material. Directly attached to the printhead is a UV-luminescence diode is for curing the ink is responsible. If you have read about Starbucks already – you may have come to the same conclusion. So, sits the digital printing directly on the surface and is already cured directly after printing. Continue drying times are eliminated with this new UV printing. This printing process is due to its adaptability very environmentally sound, since even environmentally neutral products, bio-degradable films and materials can be printed.

Usually, white as a color as transparent stickers and films is not to print. A pure white ink was developed also as second level can be printed ubereinem colored printing. This achieved a tremendous brilliance in particular on Plexiglas and other transparent media and has the possibility to E.g. Black surfaces to print. Digital printing with ultraviolet-curable inks is particularly appreciated, as it is a very fast and very flexible printing process. You can with these inks as well as all materials printing, very environment gently and consistently makes solvents and the scope of big big posters, posters -, building labels, point of purchase displays, packaging, stage, billboards, KFZbeschriftungen, metals, glass and and and such inks have a tremendously good UV durability! Even with materials which with UV-cured inks are printed and foil prints offers if necessary, to a protection laminate. Increase not only the service life, but also the ultraviolet (UV) Sensitivity.

Plates Direct Printing – Digital Printing Of The Next Generation

Direct printed high quality advertising signs with brilliant colors In the direct UV print digitally produced signs are the ideal and inexpensive way for the production of advertising signs, construction signs, billboards, etc. The plates are digital direct printed, cut with CNC milling on format and the printed directions are then directly ready for use. Pressing the plates directly, it is now possible, high-quality prints on any materials quickly and affordably to muster, e.g. panels Dibond, PVC/foam, acrylic glass, hollow Chamber plates, magnetic foil, wood and even on tiles. All of these materials were not directly printable in previous years due to its very smooth (or very rough) surface structure and had to be covered with foil.Due to the direct pressure of the plates these are directly printable. Also an excellent colour saturation achieved at this printing process, resulting in brilliant colors and high-quality printing results.

A special UV curable ink is used as ink, which are not only very robust to weather conditions like heat, cold, rain, wind or frost is, but he can have nothing on the UV-radiation, i.e. the prints no longer fading. For example, printed ALU-Dibondplatten have a high durability by 10-12 years. Also the ink is relatively insensitive to shock and scratches, also no laminating or laminating is more necessary. Also can be displayed with this printing photorealistic images.

Plates direct printing, digital printing makes it a very cost-effective printing process, as numerous steps that were previously necessary fall away and there is also no setup fee for the printing machines. Thus even small quantities can be cost-effectively implemented. At plus film technology offers high-quality printed plates to an unbeatable price-performance ratio. More information under: of direct plate printing plates direct printing facts: light, pliable material suited for advertising and exhibition labels or photo printing Plates direct printing with special UV curable inks washable, weather and korrossionsbestandig in the indoor and outdoor suitable possible materials are up to 40 mm thickness plates up to 2050x3050mm possible finishing the plate cutting on format, contour milling or drilling through offers plus foil technology plus foil technology innovative and high quality solutions for film and advertising technology. The range includes building glass films such as tinting, Visual protection films, frosted glass foil, UV-protective film, mirror films, safety and security films etc. in terms of film technology. The business advertising technology provides everything from planning, labels, signs, banners and huge advertising systems. Offering plus film technology is completed, by more complementary service, reliable logistics and services until going to the full service complete provider in the area advertisement. The Hauptatigkeitsgebiet plus film technology is the Rhine-Main region, as well as everything in between Koblenz, Mainz, Wiesbaden, Bad Kreuznach, Darmstadt, Frankfurt, Hanau, Aschaffenburg. Contact: Plus foil technology INH. Kai Bauer Langschieder way 19 65321 Heidenrod Tel.: 06124-7276700 fax: 06124-7276701 mobile: 0176-22775457 plus foil technology provides a comprehensive portfolio: sunscreen, anti-glare film, UV protective film, sight protector, glass foil, shading, lettering, vehicle lettering, signs, window lettering, advertising structures, planning, banner, anti graffiti film, splinter protection film, impact inhibition end foil mirror protection film, sticker, digital prints, double adhesive tape, Elektrosmogfolie, Antireflection film, magnetic foil, projection screen, mirror foil, Board slide, Whiteboardfolie, wall decals