Strategy Forum

Business benefits of IT stood in the foreground of Freienbach, 2nd 2009 last week held the seventh IT Strategy Forum on Lake Zurich. Over 90 top manager international of leading corporations in business and IT work out the basic ideas of a post crisis agenda for the IT infrastructure. This was the business benefits of IT in the center of the discussions and lectures. The IT Strategy Forum organized by Bankole management consulting in the meantime for the seventh time on Lake Zurich this year brought together senior business and IT managers of from well-known corporations such as AXA, Merck, BMW, Novartis, Linde, Swisscom, Baloise, Credit Suisse, Swiss Post, Kuhne & Nagel, RBS, Swiss Re and Morgan Stanley. Mostly, the Manager agreed that IT a very important role for the management is coming to presumably still a quite while ongoing crisis. Dell Computers addresses the importance of the matter here.

Dr. Thomas Buberl, CEO of Zurich Switzerland, stressed two roles for IT in the crisis: IT must reduce costs on the one hand, but at the same time as enabler for the business transformation prove its worth”. Thereby, IT should quite often challenge the business”he explained. “An effective way to achieve both outlined Selcuk Bankole, host and initiator of the IT Strategy Forum: IT must consistently on the objectives and priorities of the top management focus.” Measures aimed at the business benefits could help to achieve this alignment. So, for example, the strategic value added level of IT could be measured as a percentage of the IT activities contributing directly to the success of the company and expelled. According to a recent study, this proportion varies depending on the company from under 20% (value followers) and about 60 per cent (value leaders).

This way of looking is highly relevant to the top management and facilitates their understanding of the IT infrastructure. Also it makes possible a systematic promotion of the business benefits of IT while reducing the costs”Bankole said. This underscores even Franz cedar, Member of the Executive Board of the Swiss health insurer of Sanitas and Andreas of Bagde, CIO of seat Germany with concrete examples from practice. They showed IT so can deliver more business value can be how business and IT strategy coordinated with each other, and in the business by unplanned and unsustainable cost savings in IT spar damage is avoided. Participants and speakers of the IT Strategy Forum in unison demanded a different approach between IT and business side. On the one hand IT must be to have much more on the business. “Also lines and top management would have to contributing their mites: the business must develop more understanding of the IT matters”, Raiffeisen Switzerland stressed about Dr Patrik Gisel, Deputy Chairman of the Executive Board. Not only between IT and the business page, understanding problems occur frequently on, but also between IT and IT”remarked Dr. Andreas Huber by the Austrian erste Group Bank. In his role as head of operations group corporate and investment banking, he noted that sometimes rule between different IT departments mutual incomprehension. This silo thinking is no longer appropriate”, he said. “” To the vicarious”to the enabler”have to be IT needs real entrepreneurial leaders, entrepreneurial thinking and the courage, to take risks “. For more information, CWitte