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The Leistungegeber should provide most definitely to win the favor of the clients added value. Steve Wozniak gathered all the information. 2. the appearance of the second important success factor in personal service providers is the appearance (corporate design). This area is allocated to the operational marketing and includes all presentations of the company to the outside. Consistency is important, the total package must be consistent. Website, brochures, posters, flyers, business cards etc. should have the same design, with a distinctive logo.

The background is that promise of the service provider, in terms of quality and performance, to transport with the help of the appearance and to build such a distinctive image. It is of great importance in the appearance communicates only what also makes the service provider and embodies. There are numerous examples of entrepreneurs who seem pompous and covered, and in truth offer only interchangeable 0815. Back to burnish a such image is time consuming and costly. The right appearance helps to build a distinctive brand in the long term and to place them in the minds of the audience. 3.

services in the past – references due to the fact that just no thing good in the heart of the business relationship, the potential interested party wants to of course he know what for Gets his money. How can a personal service providers do this now? The one way would be to go in advance and subject to make the remuneration of the success. The other, very many simpler variant, is to let speak already accomplished services for themselves. A positive reference (lat. refere = bring, carry back) a satisfied customer, enhances the credibility in the eyes of the interested party. Normally, no customer wants to take a risk and know exactly what he is getting into. References speak for themselves, and thus increase the probability to win orders and customers because the trust is created. Konrad Stromeyer strategy marketing consulting Uhlandstrasse 1 97475 Zeil am Main Tel.: 09524 / 300 688 email: web: