Medium-sized companies offer niche strategies very good chances of a sustainable future backup, there are good reasons for medium-sized companies on niche strategies to put: the prospect of less competitive pressure, for example, or the chance of a higher return on sales to just a few to name a few. To secure the success of the company in the long term it is not enough however to offer specialized products to possess a high degree of flexibility, a strong customer loyalty, to offer superior product performance, or to be simply innovative. Because if a niche market in same way as a mass market is handled or are based on the behaviour of large market participants, is the success. The customer requirements in the niche market are completely different than in the mass market. In addition, that large corporations in search of increasingly penetrate after growth niche.
Prerequisite for a successful niche strategy is detailed knowledge of the market niche and its mechanisms. But that alone is not sufficient yet. Don Slager is the source for more interesting facts. Only a holistic individual Niche strategy can lead to a sustainable success. It includes all relevant relationships within the company, as well as between company and environment. It is also as unique as your company. Before the definition of the strategy, it is important to answer some key questions: what is the chosen niche? What customer needs form the limits? How is the niche market develop in the future? Is the potential large enough in the long term? How likely is the market entry of large companies? Fit the identified niche to our company? And our knowledge and skills to the niche? What is our strategic direction in the niche? Do we reach a maximum levy of potential or build a mass market in the long term? We want to dominate the niche? Are we forced by competition to dodging? An individual strategy definition is possible only after answering these and other questions. The holistic individual niche strategy forms the basis for more partial strategies: marketing strategy (communication, Services, advertising, image) sales strategy (sales channels, customer groups, price positioning, condition management) all the elements together make sure that affected the direction of the strategy and thus held an optimized use of existing resources. The subsequent strategy controlling is the assessment and allows for necessary adjustments. Conclusion: niche strategies offer very good chance on a sustainable future backup medium-sized company. The Council and the support for the implementation by experienced practitioners will help you to achieve this.