One of the most common and most important forms of advertising in online advertising is still the banner ads. Although this form of advertising in the future by other and new forms of advertising on the Internet partially replaced, their importance remains high and is from the area of online advertising is not indispensable. A special form of banner advertising banner exchange is dar. This form of advertising is particularly suited for webmasters who want to introduce on the one hand their own homepage, but have, on the other side does not have the financial resources to the cost of advertising for online advertising to bear. In this case, it offers a banner exchange, than to have to totally free to place an advertising banner. Banner exchange describes a mutual exchange of banner advertising between several web site providers. The free exchange of banner advertising is almost always offered as a free service of an advertising network. This network or banner exchange system called the key performs tasks in the banner exchange.
First, it has several Webmaster to a network together and the other is the operator of the technical system to enable the banner exchange is technically possible in general. This includes in particular the actual delivery of relevant banner impressions (banner views) for each of the partner sites and to ensure the counting of the faded banner views and clicks on these banners were carried banner advertising. These figures are not just as statistics and thus allow for the monitoring of advertising effectiveness (eg, using the click-through rates) is necessary, but also a fair exchange banners only.