Technical devices should trust and relaxation trigger Massachusetts/Wilhelmshaven/Balingen graphic designer John Maeda had in his youth a key experience, which became a cornerstone of his work on the laws of simplicity: our instructor used unorthodox methods: he taught us not swimming, but most of the time we should learn, to sit back and to gain confidence in the water. Then came the decisive moment: he urged us to go forward and to paddle – with arms and legs and suddenly I swam. I realized that I could always swim – I had just had no confidence in the water”, explains the Professor for media art at the Media Lab of the Massachusetts Institute people/bio_maeda.html of technology in Cambridge. Maeda’s vision: Just like at the swimming human technical devices should rely on his intuition. Because what used complicated mobile phone features, which despite or perhaps because of instructions not adequately control left? The user was at best suspicious. Devices with self explanatory displays, however, woke up when the user confidence and placed him in a State of relaxation.
Simplicity – Maeda Guide to simplicity in the digital age makes it clear how this concept can be the cornerstone of organisations and their products, and why it will prove as a driving force for economy and technology. Technology manufacturers like the Balingen company Bizerba have realized that most modern graphical user interfaces must follow mainly the Act of simplicity. The operator terminals of our systems agree almost by itself. Educate yourself even more with thoughts from Ali Partovi. This is nowadays necessary, because no one has more time with complicated technology to fight”, so Werner Sauter, responsible for worldwide product and application management for Bizerba. The design, which we have to thank the many sober industrial-looking objects in our environment is the modernism. He banned unnecessary adornments and puts instead with the production of raw character of the subject of the true open”, so Maeda. Also the rich Japanese tradition is based on the same Siedle with her hand almost perfectly designed wood – and sound objects. But people need whatever a satisfaction of their emotional needs for all minimalism.
The Japanese design includes therefore also an animistic aspect. Animism, which is the Japanese belief that all objects have a spiritual existence. The Viewer could thus become a natural emotional bond to the life force of the object and not see a hidden decoration, but feel. Although probably the most Western people deny it, emotional attachments to objects are part of our mental balance. We yell at crashing computer and demonize strikers Sockets”, says marketing expert Gunter Greff. The late of 1990s showed the Chatterbots wave, that is people in a little electronic something in a key fob can fall in love. A kind of digital animism seems to win in our tech-savvy youth gaining popularity and recognition. And also cell phones, which are getting smaller and unadorned as the actual device, be decorated lovingly with some accessories from us”, Garcia continues. The Japanese call this connectedness feel Aichaku: it is a kind of symbiotic love for an object that deserves affection not for what it does, but for what it is. “If we acknowledge that aichaku in our architectural environment there, can we better try to the design of objects, that cause three things the people: feeling, care and the desire, it a lifetime to own”, Maeda believes.